Will serves as the Member Engagement & Retention Manager for NAMAS, where he is responsible for designing and executing strategies that foster meaningful member engagement and experiences, strengthen long-term loyalty, and support sustainable year-over-year retention. In this role, Will leads member onboarding and engagement initiatives, including welcome journeys, moderating webinars, and roadmap resources that help members confidently navigate and fully utilize their benefits. Will also plays a key role in retention strategy, building re-engagement workflows, monitoring at-risk members, and supporting renewal efforts that prioritize both member needs and organizational goals.

With a background in community management, education, and member support, Will brings a people-centered approach to professional association engagement. He is especially passionate about nurturing and growing communities where members feel seen, supported, and confident in the value of their membership—particularly within professional organizations like NAMAS. Will enjoys helping members recognize how education, connection, and ongoing support can positively impact both their careers and their organizations. He holds a graduate degree in Education and draws on his experience in program development, mentorship, and community building to create thoughtful, member-first experiences that strengthen trust and long-term engagement.