Get this: almost half of all orthopedic practices rank gratitude and relationships with patients as the best part of their job. So when it comes to orthopedic marketing, connecting with clients on an emotional level is the key to success.
Want to learn how to grow a medical practice?
To tell you the truth, growing an orthopedic practice can be difficult, but it is certainly possible. This guide shows seven simple ways to grow your orthopedic practice!
1. Reach Potential Customers With SEO
Your orthopedic practice can reach new potential customers with SEO via Bing or Google. Also known as search engine optimization, SEO is the biggest thing to hit the Internet marketing world in the last couple of years.
As a result, this online advertising tactic can increase the visibility of your orthopedic practice like no other. On top of that, it may be able to bring more organic traffic to your website as well.
If you want your orthopedic practice to reach the front page, make sure that your website SEO is strong enough to increase your site’s ranking.
2. Add Helpful Videos to Waiting Rooms
Besides advertising your orthopedic business on the Internet, you can invest in some” off-line initiatives” as well. This includes adding helpful videos to your waiting room for customers to view before their appointments.
In case you didn’t know, this is the ideal combination of traditional and digital marketing for your orthopedic practice. In addition to this, there’s no harm in making these videos available for viewing pleasure online as well.
For those of you who don’t know where to start, you can always include:
- Video testimonials or patient success stories
- Breakdowns of an orthopedist’s professional education
- Walk-throughs of common orthopedic procedures
Besides putting your patients at ease, these videos can also help clients build confidence and trust in your orthopedic team. Also, potential customers who are still on the fence may be persuaded to schedule a consultation with your orthopedic practice.
3. Design an Easy to Use, Informative Website
As you may already know, graphic design is an essential element in luring new customers to your orthopedic practice. That’s because a unique web design can make all the difference between attracting people to your website or making them leave.
To hook in the new clients, make sure that your website is easy to navigate, organized, and designed to stand apart from the competition. Instead of visitors becoming frustrated when they can’t find the search bar, ensure that it is visible to avoid this common problem.
Also, it’s probably a good idea that you include a navigation bar at the top of every page as well. For orthopedic practices, you could include navigation tabs such as:
- About us
- Locations with Phone Numbers
- Covid-19 Safety Precautions
While you’re at it, there’s nothing wrong with adding patient videos talking about your practice or your experience. Otherwise, office photos compiling a slideshow make keep customers engaged as well.
4. Participate in Your Town or Community
Volunteering in a nearby town or your local community is another great way to connect with potential clients off-line. This explains why so many successful ideas suggest donating to charities or hosting events.
Some of the best ways to volunteer with your orthopedic practice include everything from:
- Raising funds for a community charity
- Volunteering at local animal shelters
- Sharing fundraising events via social media platforms
Not only will this gain credibility for your orthopedic practice, but it will also show your commitment to your community. Even though you may not see results at first, your long-term dedication will make an impact on your community soon enough.
5. Build Relationships With Social Media
Everyone knows how important social media practices are for a successful marketing strategy. However, you might be surprised to find out how easy it is to connect with potential and current patients by:
- Providing a glimpse into your practice
- Offering invaluable orthopedic tips
- Familiarizing customers with your staff
For those who aren’t sure where to begin, try reaching out to customers via Twitter or Facebook. Then, share photos of your orthopedic practice to show patients an in-depth look at who they are working with. Make sure that you provide shareable tricks for followers to share with connections too.
6. Compile Testimonials in Patient Newsletters
When it comes to patient newsletters, you wouldn’t believe how many customers you can reach with this simple tactic. One of the best ways to do this is by shooting customers a monthly email with updates, blogs, and other anecdotes from your orthopedic office.
To keep patients informed, you can also show off industry knowledge such as:
- Highlighting recent advancements in your field
- Sharing revolutionary treatments in orthopedics
- Celebrating the accomplishments of your staff
By building customer loyalty, you are almost guaranteed to improve patient retention like never before.
7. Attract New Clients With Paid Ad Campaigns
If you’ve never heard of pay-per-click advertising, then you might be shocked to find out that it’s the smartest way to attract new clients. This can easily be done via search engines like Bing or Google.
By placing ads with specific phrases and keywords in search results, you may be able to reach the target audience that you are looking for in no time.
Grow Your Orthopedic Practice With Medical Marketing
Not sure how to grow your orthopedic practice with advertising?
The answer is easy. With our marketing for orthopedics tips, you’ll be sure to grow your patient list in no time.
Curious about more marketing for doctors’ tricks?
Don’t hesitate to ask our team of experts about medical practice management help today!
