January 4, 2023
12 Tips to Grow Your Medical Practice in 2023
If you are a private practice owner, you may be wondering how to get more patients. By setting a plan and sticking to it, you can set yourself up for success in 2023. Medical practice management requires the collaborative efforts of all team members.
Here are 12 realistic ways you can grow your physician practice this year. With these tips, you can expand your reach, attract new patients, and increase profitability in your medical practice.
1. Set SMART Goals
The first step for success in 2023 is to determine your goals. Setting SMART goals will provide your healthcare team with a focus and hold them accountable. SMART goals are specific, measurable, achievable, relevant, and time-bound.
You can set personal, professional, and financial goals for your practice.
Here’s how to set a SMART goal:
- State what you want to accomplish (considering who, what, where, and why)
- Determine how you’ll measure your goal (so you know it was met)
- Make sure it’s a goal that stretches your abilities but remains achievable
- Set a goal that aligns with your practice’s main objectives
- Set a specific deadline so you can stay on track
A SMART goal will provide your team with a practice management blueprint, a detailed timeline, and keep you all on the same page.
For example, you might decide to increase your number of patients by 15% in two months. This goal is specific, measurable, achievable, relevant, and time-specific. In addition, a strong electronic health record (EHR) and medical practice management software can help automate the tracking process to ensure you are staying on track in real time.
2. Hire a Strong Staff
In order to achieve your SMART goals, you need a talented and dedicated staff in all areas of your practice (e.g., office staff, revenue cycle management, practice management and business operations, patient care, etc.)
Make sure your staff member team is professional, well-educated, and efficient. Otherwise, your staff will slow your practice down. Your staff should know how to run the office and how to interact with patients. Search for people with exceptional people skills. By establishing a strong team, you’ll have the support you need for success. Then, you can use these creative ways to increase patient satisfaction as a team.
3. Get to Know Your Team
Once you have your team, make sure to create an environment where they feel like a united front.
To do so, start by finding creative ways to get to know everyone. Make sure each member of your team feels valued. That way, your staff will feel comfortable communicating with you about their needs. Try going out for birthdays or establishing other office traditions. Consider entrusting the human resource function to your practice administrator or another strong team member.
Uniting your team will ensure your medical practice remains a united front.
4. Stress Why You’re Unique
You want your medical practice to stand out from others in your area. In order to show potential patients you are a unique healthcare provider, consider your value proposition. Then, advertise this unique value as a part of your brand.
What do you want people to know you for? (e.g., quality healthcare, superior office staff, state-of-the-art medical facilities, same-day telehealth appointments, etc.)
Consider what your patients need and look for in a healthcare practice. Once you determine your unique value, stick with it.
5. Offer Phone Training
Sometimes, patients become frustrated and unruly on the phone. As a result, it’s important to make sure your staff at the front desk can handle these patients.
Consider offering phone training to your staff. This skill will ensure your team acquires the correct patient information from patients while remaining calm and respectful. As a result, they’ll streamline the process, keep patients calm, and help your practice grow.
6. Provide Valuable Information
Google processes over 40,000 search queries every second. That’s about 3.5 billion searches a day. With search engine optimization (SEO), you can make sure patients find your website online when they search using Google.
Create helpful blog posts, infographics, and videos for your patients. Show them you have a wealth of knowledge you can offer.
Posting online will help you attract new patients. At the same time, you’ll show existing patients your practice is there to help.
7. See Your Practice From the Patient’s POV
Put yourself in a patient’s shoes for a moment. What problems do they experience when they visit your practice?
For example, they might have to wait an hour before they see a doctor or have questions about medical billing.
This frustration could cause you to lose patients. In order to use these creative ways to increase patient satisfaction, you need to prioritize the patients’ needs. Sometimes, that means not taking new patients for a while and focusing on office management.
8. Expand Your Services
Look at your competitors. What services are they offering?
Determine if there are any new services you can add. Consider the demographics in your area as well. For example, if your practice is located in an area where seniors live, you might want to offer free health screening for seniors.
Provide healthcare services that reflect your patients’ needs to further expand your practice.
9. Send Out Surveys
Determine your strengths and weaknesses as a medical practice by sending out satisfaction surveys. Your patients will tell you what you’re doing right and how you can improve.
10. Stay Updated
Technological advancements occur in the medical field all the time. Make sure your practice offers the best by remaining equipped with the most current medical equipment and tools.
Then, advertise your new portable ultrasound machines or X-rays as a part of your brand.
Let your patients know you stay updated and ahead of the curve.
11. Use the Right Billing Software
The right billing software can streamline your office’s workflow. This can improve billing and coding, improve your cash flow, and cut down on claims denials.
A high-quality medical software will also give your medical practice a positive reputation. Patients will know you have a well-managed office and choose you over less efficient competitors.
12. Remain Social
Show patients your practice cares by remaining social between visits. For example, you can send out emails with your latest blog posts, share news on social media, or use your medical practice management software to send reminders and thoughtful messages to current patients.
You can use these marketing methods to strike up a conversation with patients. That way, they’ll remember your practice is there to help.
Realistic Tips for How to Grow Your Practice
Ready to grow your independent practice this year? With these 12 tips, you can set new goals and accomplish each one! Expand your reach, discover new patients, and increase profitability!
Want to simplify your practice this year? Contact us today to get started!
Author: Trevor McElhaney, JD